To understand the changes in the physical and mental health of patients when admitted. This will help us understand what thoughts & emotions ( fear, frustration, impotent, etc..) people have when they get admitted to this hospital. This falls under the category of “Bad experiences of the patient”.
To understand the reach and impact of community meetings.This will help us evaluate the patient-hospital relationship and people's intentions toward gaining trust in this hospital. This falls under the “Communication” category.
To understand the reason behind consequent bad user experiences despite investing a lot of time, money, and effort.This will help us to understand the reasons behind the low reputation of the hospital and what could be done to improve customer service. This falls under the “Bad Experiences with Hospital” category.
To understand and come up with new, better advertising strategies to have a better relationship with the hospital.This will enable us to understand what platforms will be more reachable to the public. This falls under the “Steps to Improve and Communication, advertising, marketing, branding” category.
To understand the strategies followed to improve the quality of attention to the patients. This will allow us to understand the steps taken by the hospital to improve customer experience and will also give us an idea of what more to improve. This falls under the “Steps to Improve and bad experiences of Patients” category.